Custom Shopify themes designed to convert, not just look good.
Custom Shopify themes built with Online Store 2.0, flexible sections and blocks, metafield architecture, and performance budgets. Every theme is built for your merchandising team to use without a developer.
Where Shopify merchants get stuck
Your theme editor is too rigid
Off-the-shelf themes are built for the average store. When your products, brand, or content don't fit the template, you're fighting the tool instead of building your store.
Custom sections require a developer every time
Your marketing team has campaign ideas that can't be executed in the theme editor. Every landing page is a dev ticket. This should be self-service.
The theme is slow and you don't know why
App scripts, unoptimized images, and render-blocking CSS add seconds to your load time. Most theme audits reveal the same problems — and most of them are fixable.
Specific deliverables — not buzzwords
- Full custom Liquid theme (Online Store 2.0)
- Flexible sections and blocks — everything customizable in the editor
- Mobile-first, responsive layouts
- Accessibility (WCAG 2.1 AA)
- Performance-first — target 90+ PageSpeed
- Product, collection, and page metafields
- Metaobject definitions for structured content
- Dynamic content without app dependency
- Schema for structured data (JSON-LD)
Tools used in production — not just listed on a CV
A process built around no surprises
Discovery
Written scope. Not a verbal promise. Requirements, constraints, integration map, risk flags.
Architecture
Data models, API surface, Shopify feature selection, deployment strategy — before a line of code.
Build
Structured sprints with staging access throughout. You see working software weekly.
Launch
Cross-device testing, load testing, controlled launch, monitoring from day one.
Common questions about Theme Development
How long does a custom theme take?
A custom theme from scratch typically takes 6–10 weeks depending on complexity. A targeted rebuild of key templates (home, PDP, collection) can be done in 3–4 weeks.
Will I be able to update the theme myself after launch?
Yes — that's a core design requirement. I build with the theme editor in mind. Every section is customizable without code. I also provide documentation for your team after handover.
Can you redesign just the product page?
Yes. I can rebuild individual templates within your existing theme — product page, collection page, cart — without touching the rest of the theme.
Ready to talk about
your Theme Development project?
Tell me what you're building. I'll reply within 24 hours with a clear view on whether I can help and how.