Faster Shopify stores that convert more and rank higher.
Core Web Vitals improvement, PageSpeed audits, image optimization, script management, and Liquid rendering performance — for Shopify stores where every 100ms of load time matters.
Where Shopify merchants get stuck
Your PageSpeed score is in the red
A PageSpeed score below 50 means your store is slower than 75% of the web. Google is measuring this. Your customers are feeling it. The impact on conversion is measurable.
App scripts are killing your load time
Every app you install adds JavaScript. Most of it loads on every page, whether it's needed or not. A store with 15 apps can add 2–4 seconds of load time from scripts alone.
Your LCP image loads late
The Largest Contentful Paint is often a hero image that's not preloaded, not sized correctly, or not in a modern format. Fixing this one element can move your LCP by a full second.
Google says your Core Web Vitals are failing
CLS, LCP, and INP failures impact your search ranking. Google's Search Console shows you the pages — but not how to fix them.
Specific deliverables — not buzzwords
- Full Lighthouse and WebPageTest analysis
- Core Web Vitals assessment (LCP, CLS, INP)
- Script and third-party impact analysis
- Image optimization audit
- Prioritized fix list with expected impact
- Image conversion to WebP/AVIF with proper sizing
- Script deferral and lazy loading
- Critical CSS inlining
- Font subsetting and display optimization
- Liquid rendering optimization
- App script consolidation or replacement
Tools used in production — not just listed on a CV
A process built around no surprises
Discovery
Written scope. Not a verbal promise. Requirements, constraints, integration map, risk flags.
Architecture
Data models, API surface, Shopify feature selection, deployment strategy — before a line of code.
Build
Structured sprints with staging access throughout. You see working software weekly.
Launch
Cross-device testing, load testing, controlled launch, monitoring from day one.
Common questions about Performance
What PageSpeed score can you realistically achieve on Shopify?
For most Shopify stores, a score of 80–95 on mobile is achievable with targeted optimization. Reaching 95+ on mobile requires strict control over third-party scripts — which means removing or replacing some apps. I'll tell you honestly what's achievable based on your app stack.
Will improving PageSpeed actually increase conversions?
The research is consistent: faster pages convert better. Shopify's own data shows a 1-second improvement in load time correlates with a 10%+ uplift in conversions. The relationship is strongest on mobile.
Do I need to remove my apps to get a good score?
Not necessarily — but you need to understand the performance cost of each app. Some apps can be loaded conditionally (only on relevant pages). Others have lightweight alternatives. I'll help you make those decisions with data.
Ready to talk about
your Performance project?
Tell me what you're building. I'll reply within 24 hours with a clear view on whether I can help and how.