Shopify for B2B manufacturers
and wholesale distributors.
Manufacturers, distributors, and trade suppliers moving wholesale operations to Shopify Plus — with company accounts, trade pricing, ERP integration, and purchase order workflows built for how B2B actually operates.
What B2B & Wholesale brands actually need
Per-account pricing that scales
Hundreds of trade accounts with different price lists, volume breaks, and minimum quantities. Shopify's native B2B Catalog API handles this without custom workarounds.
ERP integration without manual re-entry
Orders flowing into NetSuite, SAP, or Dynamics automatically. Inventory and pricing coming back from the ERP to Shopify on a schedule or in real-time.
Purchase order workflows
B2B customers need to enter a PO number, pay on net terms, and receive an invoice — not just check out like a retail customer.
Trade account approval
New wholesale applicants need a review process before seeing trade prices or placing orders. Application forms, approval workflows, and account setup.
Solutions built for
B2B & Wholesale requirements
Why a Shopify specialist matters here
B2B & Wholesale brands have requirements that go well beyond what a generalist agency handles. The challenges above are ones I've solved before — not ones I'm figuring out for the first time on your project.
B2B & Wholesale on Shopify
Do I need Shopify Plus for B2B?
For native B2B features (company accounts, B2B payment terms, company-specific catalogs), yes — these are Shopify Plus-only. For basic wholesale with customer tag pricing, standard Shopify with the right apps can work, but Plus is usually the right call if you have 20+ trade accounts.
Can Shopify handle both B2B and DTC in one store?
Yes — Shopify Plus supports separate checkout flows, B2B-only product visibility, and price list segmentation within a single store. Your retail customers never see trade pricing.
How does ERP integration typically work?
Shopify webhooks trigger order creation in the ERP immediately after a Shopify order is placed. Inventory and pricing sync from ERP to Shopify on a schedule. The integration is built to be idempotent (duplicate-safe) and monitored with error alerting.
Building something serious
in B2B & Wholesale?
Tell me about your project — I reply within 24 hours.